I develop UX strategies and teams that put businesses ahead of the competition.

A McKinsey study found that companies with superior design capabilities have 6.4%p higher revenue growth p.a. than their competitors. Other research puts the ROI of good UX at 9900%. That's what I do. I make users happy and businesses successful.

Currently, I'm Director of Product Design at BestSecret Group. I've gained extensive experience in UX strategy, leadership, & management, in both academia and industry, at start-ups and large corporations alike. I received my Ph.D. in Computer Science for my work on search interaction optimization and human-centered design at the R&D department of Unister. Afterwards, I joined bitstars (now part of Faro Technologies) as a VP to work on their AR/VR platform HoloBuilder. During my post-doc at the University of Michigan in Ann Arbor, I continued working on interaction design, usability, and AR/VR topics. And as the first UX Manager in C&A's eCommerce department, I established their UX and experimentation practice from scratch. For my academic work, I received Best Paper awards at ACM CHI and ACM EICS, where I have also regularly served as a reviewer.

Apart from that, I love to write, about anything UX and design—and poetry.